Our Mission - Credo
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Our Mission

Credo. The Highest standards in beauty.

Our mission has always been to change our industry for the better. Beauty is one of the least regulated consumer categories. It is legal for companies to use chemicals known to be harmful, or that have never been evaluated for safety. Add to that the materials that are unsustainable or misleading, and there is a lot of opportunity for improvement. Credo's passion to change business-as-usual led us to define clean, and establish the highest standards in beauty retail. We are dedicated to inclusivity, transparency and education. (And of course fun. It is still beauty, after all.)

A Clean Beauty Haven

As two beauty industry veterans, we couldn’t shake our shared desire to clean up the beauty industry, so we decided to turn our passion into a new reality. In 2015, we opened our first store in our hometown of San Francisco. Now, we are the largest clean beauty retailer on the planet with stores across the nation and are partnered with 130+ brands to rethink what goes into products, onto your skin, and down the drain.

Our Standards Are High.

At Credo you will find the largest assortment of the best beauty products on the planet--all of which meet our Credo Clean Standard. All brands avoid using the ingredients on The Dirty List® (all 2700+ of them) and go much further to create safer, more sustainable, ethical and transparent products. We think outside the bottle so you can focus on what’s inside yours.

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90% of Our Brands are Led By Women

We are thrilled to be part of the clean beauty movement – an industry handily dominated by strong, smart, amazing and dare we say, badass women…just like the products they’ve created and we are loving.

Meet a few here

Our Commitment to Clean Beauty